The home services industry has become one where many companies have decided that a rebranding is in order. This could range from a new logo to a change of the company name. Often a design company that specializes in rebranding has been engaged to do the new design, and then does the rebranding concept and design work for all phases of the company’s outreach to their market. And if one digs deeper with research, it can be seen where the rebranding has driven their business to entirely new heights.
On this episode of the CVC Home Service Success Networks we will be talking with two company owners who have embarked on the journey of rebranding with new names, new logos, new vehicle wraps, and all the ingredients that build their brand. Our guests today are Jeremy Maynard, who has as his new brand Ember Keepers, and Richard Tattershall, who has as his new brand Comfort Class. We will find out what was the driving force to make these changes and the challenges that are faced with the decision.
The CVC Home Service Success Network is a presentation of CVC Success Group, our goal with the broadcast is to share ideas, concepts and processes that can assist managers of home service companies in moving to a higher level and closer to the vision for their company that they have.