Jerry & Sheryl Isenhour, CVC Success Group coaches

CVC Succcess Group coaches Jerry & Sheryl Isenhour

In this week’s episode of The Chimney and Fireplace Success Network Jerry and Sheryl share an amazing process we should all be using. Its called Mind Mapping, and also referred to as Mind Dumping. Mind Mapping is the process where you take your thoughts and brainstorm them onto paper (or white board). It allows you to build a framework around a central thought and it works in line with your brain’s natural way of thinking. Join us this week for more information on the use and ease of the Mind Mapping concept put this problem solving process to work for you.

The Chimney and Fireplace Success Network is a weekly podcast brought to you by the CVC Success Group and hosted by industry expert, Jerry Isenhour. Each week you will find new presentations to assist business owners and managers in turning their business dreams into their business realities. 

Video Transcript

Jerry I.: Well, good afternoon. Appreciate you joining us again today for the video and audio version of our podcast, The Chimney & Fireplace Success Network. Today we are going to share a process with you that I think could be super for you. It’s a process that we’ve learned over the years; we’ve taught this process.

And it is a process for getting things out of your mind, in where you can actually view what’s in your mind. And we’ll be back in just a second to explain this process, so stick around with us; you’re going to enjoy this one today. I guarantee you.

Jerry I.: So, what are we going to talk about today? I’m going to let Sheryl tell you what our subject matter is today and the concept we want to share with you for problem-solving and developing your strategy. So, Sheryl, tell me a little bit about what we are going to talk about today.

Whiteboarding, Mind Mapping or some call it mind dumping.

Sheryl: Well, you people have heard it called different things. They have called it mind mapping; they have called it whiteboarding; this is Sheryl’s concept. Whiteboarding is something that you can wipe off and rewrite and put up there again. It’s like if you’re making out something that’s going to change over a period of time.

My concept of mind mapping is what I call mind dumping. Actually, I enjoy doing it because it clears out your mind on a subject. It gets everything down in black and white. And when it’s black and white, then I can deal with it, and I have a path. And then, from my mind mapping, I can make an outline, and then I can make my direction.

Jerry I.: Right. You know, when we were in school, and hopefully you went through this too, we were told to make an outline in school. Like if you were going to do a report, or you were going to do anything else, and this is the way a lot of people put presentations together.

You were taught in school how to organize your thoughts in an outline.

What they will do, they will do a written outline, and you will see it indentions going over and down. But some years ago, in training and observation, we learned about something called mind mapping. Now when I listen to my friend Tommy Mello, who’s really a superstar in the garage door industry. He often talks about whiteboarding.

Tommy Mello often talks about whiteboarding.

In fact, Tommy shares that he gets up in the middle of the night sometimes and does whiteboarding in the middle of the night. But I’ll let Sheryl explained to you; white boarding is where you’re using a whiteboard, and you can actually erase what you put up and change directions and other things.

Now what we have been doing is using a flip chart. So we’re going to demonstrate this today of what we’re going to talk about; I’m developing up a, using what we call a mind map. Now, where we saw this used the first time was actually when we went to Michelle Prince’s book writing conference. And a lot of people wonder, how do you write a book and how do you turn it out so fast?

So Sheryl was actually someone that learned and wrote her books using a principle called mind mapping. And what this is here, and Sheryl’s going to demonstrate for you what mind mapping is in just a minute, so you can actually put this process to work for you, yourself.

You can use it to plan anything to have an end it.

Sheryl: And it is not just for writing books, Jerry. You can use it to plan your day; you can use it to plan anything that you need to have an end to.

Jerry I.: Yes. So if you think it’s just for book writing, and if I’ve said that, I’m mistaken, so I want to draw back from that. Because one of the things that we do here at our company, we’re at our campus here at CVC success group. And one of the rooms that we use here is what we call our dreaming room. So, what does the dreaming room used for?

What our dreaming room is used for

It is where clients come in, and they spend a day with us. In fact, one of our clients just left here 30 minutes ago, he is on the way home. And maybe he’s even watching this right now. So what we did was we drew a circle in the flip chart to begin right in the center, and this is the company.

And then, we started working what were the problems, what were the strategies that we need to develop to get past this. From this, now here’s the advantage of the mind mapping process. Listen to what Sheryl called it; you called it a mind dump, right?

Sheryl: Call it a mind dump, it has gotten it all out on paper.

Jerry I.: Okay.

Once you write it down then you can quit thinking about what you wrote

Sheryl: Well, start to say something down, then you can quit thinking about what you wrote. The problem is the process will open your mind up, and you can go deeper and deeper. What I’m going to show in a little bit is exactly what I did when I went to Michelle’s book bound. I did this to do a book that I was going to write, which actually is still not finished.

And honestly, it’s because I felt like there was another chapter to follow. I’m going to use that as opposed to business if it’s okay. Because I think it will make a lot more sense to anybody out there that might be listening, that is not going to be in the business field.

Quite often we all have minds, and often so many thoughts are jumbled up in your mind.

Jerry I.: Right. And the great thing about this we all have minds, and often so many thoughts are jumbled up in your mind, right?

Sheryl: Every day.

Jerry I.: Yes, it just keeps coming at you. So by using the process, we’re talking about whether it’s the whiteboarding, it’s the mind mapping chart. Whether you’re using a whiteboard or a flip chart such as we’re doing, all of these are processes that you can take and put to work for you in your business in order to build strategies.

In order to build processes, to build forward. Because as you go through this, as Sheryl’s going to demonstrate, you start looking at the details. And what’s happening when you’re looking at this map when it gets done, you’re able to see how you’re going to make this journey to get to where you’re going. Let me give you an example, let’s say that you’re going to take an automobile trip across the country, okay.

You’re going to actually go from the east coast to the west coast. So you may be going from the west coast to the east coast. Now on this automobile trip, you are going to have things that you are going to need to do, such as you are probably going to need lodging somewhere, aren’t you?

Sheryl: Probably.

Jerry I.: Okay. You are probably going to need to eat somewhere, would that be correct?

Sheryl: You would.

Jerry I.: Certainly. I mean, I think we all are. I do not think you are going to go in a car for days and days and not eat.

Sheryl: I do not have to worry about eating when I am with you.

It may even be the sights that you are going to see.

Jerry I.: That’s it. So anyway, so it’s all the different things, and it may even be the sights that you’re going to see. I mean, if you’re going to the west coast from the east coast, hey, you’re going to go through the Rocky Mountains.

You’re going to go through St. Louis. Do you want to see the arch in St. Louis as you go on this trip? Do you want to go through Death Valley? Do you want to go through the Grand Canyon? Do you want to go see the hoover dam?

What it does is by doing this, you’ve got this mind dump you’ve taken all the things out. And you can sit back, and it looks just like the road map of America, of where you’re going on this trip. So, Sheryl, with that, let us get started, show them how you are going to do a mind map.

Sheryl: With traveling, I would use a whiteboard. The reason I would use a whiteboard when traveling is because you’ll change your mind a little bit, and you can wipe it off. To me, once it’s written on this piece of paper, it becomes part of what I’m going to do. And the way we do it again, I’m going to go back to my book, that is not published and will not be until my last chapter hits.

Jerry I.: Okay. Now what I’m doing right now, I want you to look at what I’m doing. I’m giving Sheryl a handful of markers, okay. Now, if you look at these markers, you are seeing that there is a lot of; how many colors of markers did I give you?

Sheryl: Five.

Jerry I.: Got five colors of markers. Now why we’re using different colors? Because she’s going to explain all that. So, as she is going through this, I am going to step off-camera.

You are going to be able to build strategies and processes that may have just been overpowering.

I want you to have full attention of what she is doing, and as you put this process together, I will guarantee you are going to be able to build strategies and processes that may have just been overpowering and overwhelming in the past. So Sheryl, let’s make it happen; go ahead; it’s all yours. And I am going to step off-camera while here I was explaining this to you.

Sheryl: Okay. Basically, I’m going back to a book that I have named, and it may change, that’s the only reason I don’t like putting it on the paper. But I’m going to call it the Juggler, the Juggler of people. My book is my center; this is my book title.

This could be your trip, whatever you want to put on it. Okay, so now with that, I had took care of my parents, then we took care of his aunts and his uncles and his father and stepmother and stepfather. So what I did, I took a different color. And the reason I like to do a different color is because when I go back and look at it, I can pull things from it.

So actually, there was my mom, my dad, Jerry’s mom, Jerry’s dad. His father, stepmother, an aunt, and an uncle, okay. And we’re going to put all these circles. I’m not going to take time to write names and all these, because you all are smart people, you can do that. But there was one, two, three each of them had their name in this, I can’t even count.

They had their name in there. So with that, then I wanted to take thoughts of the times that I spent with each of them. And their illnesses too, because I have dealt a lot with elder people and the illnesses they had. And how not to look at it as a total disaster. My dad had aneurysms; I found a way that he and I communicated during the time he was in the hospital.

Precious times that I will never get again and that I would trade nothing for. So I took that with that, I went out, took me another color, and for each one of them, and this is not real good, and my other one didn’t look any much better. I do the same thing. I go around for each one of them, and I started thinking, okay, what were some of the memories I had of my mom?

This was my pain because you had pain with each one of them.

What made it special for me? I went up here, and I started going out here. I put my memories. Then I went on from here; this was my memories. This was my pain because you had pain with each one of them. I watched my mom get ill; I watched my dad get ill. I watched everybody as they aged out and passed on, and I put their illnesses or things that happened with that. And then the things that were really special about those certain times.

I took another color, like my dad with his aneurysms. I got to spend a lot of time with him. So I branched off from this one, and I did. I put the good things that were happening. I went on and on and on, and when I got done, my page was literally, and this was all. Jerry, if I am right, it was about a two-hour time to do all this.

Jerry I.: Right.

Sheryl: That’s about correct. For two hours, I stood in front of a board like this, and I thought, and I wrote, and I thought, and I wrote. And when I got done, Jerry came in, and he looked at it, and it was just a spider web of things.

But to me, it was our parents’ lives and the meanings that they had to me. So then there was one more spot that I couldn’t fill out; I didn’t know what it was. I felt like there was one more person in my life that I would have to take care of before I could write my book. I took this then, and you sit down, and you’re going to make an outline, then all of a sudden more things come.

You go grab another color, you start adding more, and you add more. I could get up in the middle of the night sometime and add some things in because this thought out on paper cleared up my mind for these thoughts. These thoughts cleared up my mind for this. This works with business; it works with personal. It works if you want to write a book.

You can put down how-to if you’re training your child, the things that you need to do. There’s an endless, and I do mean endless amount of information that you can put on this. Like I said, it opens your mind up for more, and you go deeper and deeper and deeper.

I brought it home with me, it is on my desk.

Even still today, a lot of times, if I pick it up and look at it again, we folded it up, and I brought it home with me, it is on my desk. And every now and then, I’ll open it up again, and new thoughts come. So, I am wondering whenever all the thoughts are going to end.

Do you ever imagine how much information you have within your mind?

Jerry I.: Yes, and they do not end. See that’s one of the problems, and again this is one of the problems with the human mind. Do you ever imagine how much information you have within your mind? Let’s take all the years that you’ve lived, all the times.

And you think about it, and what’s happening is it’s hard to remember all this. It’s just like going somewhere. Have you ever been to the store, went to a grocery store, and you left, and you’ve got halfway home, and I do it all the time. Hey, I forgot to pick up the loaf of bread; I forgot to pick up the bananas you want. I forgot to pick up this.

But you think about it halfway home, the memories there, it is not gone.

Sheryl: But you think about it halfway home, the memories there, it is not gone. All the memories that I had here were somewhere in my mind.

Jerry I.: Right. So again, now Sheryl shared this with you, from the concept of writing a book. Now I’m going to take this into a different thought process, okay. Because this works for anything that you’re doing, now, I will tell you, probably mind mapping works from the classes we’ve held, probably with about 80% of the people.

Some people they’ve got to have a normal outline; this system does not work. I think one of the things that really impresses me is one of my clients one time, he’s a mechanic. And he came to the class that we did in 2017, and we had these flip charts on the wall. And we told everybody, and we told them how the mind maps around the room and drawn on.

He has an entire wall that is a whiteboard.

And what he found was he likes to rebuild motorcycles. And what this allowed him to do was draw a mind map in order to draw that. And that particular gentleman, what he has if you walk into his office today, he has an entire wall that is a whiteboard.

And what he’s doing on there, he writes down his plans, his strategies, his organizational charts. It’s all written down on that whiteboard on the wall. So let’s take a problem that’s so consistent in today’s world. When we look at blue-collar business owners, that’s who we service, right? So, if we look at it, one of the major issues today, and it may be your issue, which is hiring.

Sheryl: I might as well stay here for that.

Jerry I.: You stay here because I am going to need your input. So right here, we have a problem, and our problem is we can’t find, and we can’t hire decent people, okay. Just like one Facebook user, there’s a lot of clutter in my thoughts. And this is so true. Our thoughts are so cluttered it is unreal. So here it is, and our problem is hiring, right? Now is that something you deal with, Sheryl?

Sheryl: Daily.

Jerry I.: Every day, do we talk to people that have a need to hire?

Sheryl: I do not know many days that I have not spoken to at least one or two.

We are going to put together a mind map for recruiting.

Jerry I.: Correct. So what we’re going to do we’re going to put together a mind map for recruiting and for hiring, okay. Now what we’re doing is we’re doing this jointly, so as we do this jointly, the thought process is in our mind.

So if we’re going to conquer our hiring problem, what’s one of the first things we’ve got to do? We have got to develop a marketing program that reaches out to that person, am I right?

Sheryl: Yes.

Jerry I.: So, we got to develop marketing, okay. So we got marketing right here. Now, as we do this marketing, there’s going to be different ways we’re going to do this marketing. Is it going to be on in video?

Sheryl: And are you going to do Facebook? Just use initials.

Jerry I.: Okay, right. So, we are going to put it here, we are going to put indeed over here, we are going to put glass door, okay. Over here, we’re going to keep doing this. So we want to do LinkedIn? I’m going to put a link.

That’s for LinkedIn because you really can’t read this from the distance of what we’re doing right now. So we’re going to put it there. We’re going to put it on Facebook, and we’re going to put an F here for Facebook, right? We’re going to put this on YouTube, we’re going to do YouTube, okay. So, where else are we going to market for this?

Once this is on paper, your next thought will come to you.

Sheryl: Well, this is where we stop here because we are dumping, okay. We can’t think about it, let’s just say right here you think I know there’s somewhere else, forget about it for a minute, just let it pass. Go to the next step that’ll come to you, believe me. Once this is on paper, your next thought will come to you. You are going to add two or three more as your life goes on.

Jerry I.: But the next thing we have got to do is, we have got to know the demographics and the person we are wanting to attract, right? Because everybody’s not going to qualify you. So this is going to be our applicant, okay. So we got an applicant for an A; I’m just going to put an A to make this simple. Now when we look at the applicant, what kind of skills do we want today, Sheryl?

Sheryl: Well, it depends on what you are hiring for. If you are doing for a tech, you need their ability, their physical ability.

Jerry I.: Okay. So we need physical; I’m going to put a P there. Now, if you were doing this, you wouldn’t want to abbreviate; you want to write it out. For brevity, we’re just going to put initials to go around. So, we got a P here, and what was that for?

Sheryl: A physical.

Jerry I.: Okay.

Sheryl: The physical ability.

Jerry I.: What else?

Sheryl: You need to know their tool knowledge.

Jerry I.: Okay. That is going to be mechanical aptitude.

Sheryl: You need to know; I like to know their school background. Only not that it matters, but I like to know that. So, I can at least speak with them on their level.

Jerry I.: Okay. What else we want to know?

Sheryl: I need to know how they like to be communicated with.

Jerry I.: The communication style, we are going for the C for the communication style as we go through this. What else are we looking for?

Sheryl: I cannot ask their age, but I need to know an idea if they can do what works. It is physical, yes, but I need to know their capabilities.

Jerry I.: Yes. Now keep in mind I’m writing this, and I’m not the best artist, but I can read my own writing as we go through this. But this is kind of like what’s inside your mind. Because now we are over here working, we dump this back onto this one, didn’t we?

Sheryl: Yes.

Jerry I.: Okay. So if we keep going, we’re going to do it. Now another thing that suggested today is the bait, what’s the bait, Sheryl?

Are you going to give them bonuses?

Sheryl: Oh, the bait is what you are willing to do. Are you going to give them bonuses? If they are out of state, are you going to have a moving allotment?

Jerry I.: Okay. So we got relocation, I’m going to put an R, relocation fees. What else?

Sheryl: Your company benefits.

Jerry I.: Benefits, that is another B. That stands for benefits. Like I said, if you were doing this, you want to write it out. What else?

Sheryl: The culture, does it match?

Jerry I.: Culture. What else?

Sheryl: I could go on and on.

Jerry I.: Yes, you could.

Sheryl: Just anything that a person, you can reach out for the money. Your family values. Actually, I had one that what sparked theirs. Do you have paid birthdays?

Jerry I.: Okay.

Sheryl: So again, that is where we go back up here to, what was it, what is our compensation?

Jerry I.: We have not put compensation.

Sheryl: Put compensation

Jerry I.: Okay, compensation. Again, we are abbreviating for this for brevity, so we are just putting the letters there.

Sheryl: And from compensation, you would do your bonuses.

Jerry I.: Okay, bonuses. We are also going to put paid time off.

Sheryl: Paid time off, paid vacations, whatever you may have. Because I don’t want to have to go back and think of all these things again like I say, once you get started, it multiplies, and eventually, you’ve got all of them on paper.

Where did we do videos?

Jerry I.: Okay. So as you go through this, this is what’s going to happen. All of a sudden, what’s going to happen is you’re going to think of something to go back to. So as I’m sitting here looking at this, all of a sudden, I said, hey, where did we do videos? So I got to go back here; I got to put in my videos. Because I got to tell my story about what’s there, okay.

So this is where you’re going to keep that pattern. One in twenty applicants from indeed show up for a scheduled interview, that’s very true. But I want you to remember something; whenever they don’t show up, they just eliminated themselves. Sheryl, you hire people, is ghosting a problem?

Sheryl: Ghosting is a huge problem. But again, it automatically tells me I don’t have to worry about them anymore. They are done, they are over, I can put them out. And if you ghost me once, you’re done. If they send me an email and give me a reason they cannot be at the interview, I can deal with that. But if you ghost me once, I never throw away anything. So if you hit me back in a year or two to rehire, I’m done; I’m sorry.

Are we going to get ghosted?

Jerry I.: Got you. So what you’ve got to do, and what we’re doing here like I said, I appreciate that comment, but right now, I want to keep it on the strategy building. But let us put it down here, are we going to get ghosted?

Sheryl: So, you need ghosting. I am going to go with that one.

Jerry I.: Okay. So, we are going to put a G right here, and that G stands for ghosting.

Sheryl: Ghosting, even I am starting to put in some of my ads now that I place on indeed. If you make an appointment, please keep it, etc. You have a lot of times. I am putting it on my resume or my ads when I put them out because I want you to know if you are not coming, let me know.

Jerry I.: Yes. So let’s deal with that. Do you have to set yourself up that you’re going to get ghosted at a time in your occupation of hiring for companies? Getting ghosted is a problem, right?

Sheryl: Yes. I’m always set up when I put it on. The good thing about my computer it clicks 30 seconds before they can come in, and I know they’re there. I’ll watch the clock; you have a 15-minute time limit to come in. After 15 minutes, I’ve got to move on to the next candidate and to get them set up. But the thing about it is yes I do, I’m working from a desk.

And I keep working, that’s where I have the advantage of doing it by Zoom. I haven’t taken everything and set it up in an office for this person. I can keep on working. But when you’ve got them, when they’re coming into the office and that ghost you, you have set your day up for these problems.

We are taking our thoughts, and just like Sheryl explained, we are dumping it on the paper.

Jerry I.: Now, I want you to think of mind mapping in the following manner. What we’re doing is we are taking our thoughts, and just like Sheryl explained, we’re dumping it on the paper, okay. That’s what we’re doing here, right? And by doing this, what you’re going to do is when you get done with this, is the next step of mind mapping. Now you can hold this if you would like to and stick it to the wall, right?

Sheryl: I prefer this over the outline.

Jerry I.: Right. But the other thing you can do is you can take a picture of this. Now the way I do it because my handwriting is so atrocious that I can’t read it myself sometimes while it’s still fresh in my brain. I’m going to take this mind map, and I’m going to take a picture of this mind map. And then I’m going to insert it onto a word document.

Then underneath that, I’m going to type all the things that are on here in normal, where you can read it, where I could share it with somebody else. And that can become part of my strategy of delegation. You see, that’s one of the things you got to do.

In order to get your thought process into another person, you’ve got to be able to transfer those thoughts. So, it would be like this, let us take another business example, you ready?

Sheryl: Yes.

Jerry I.: Okay, there you go. So we’re going to do a business example, and we service a lot of people in the chimney industry, right? So in the chimney industry, what you’re doing is you are doing a lot of chimney repairs, and one of the services that many of you do is going to be re-lining a chimney, okay.

The bait is the benefit, you’re exactly right; the bait is all-important, okay. And we go back, and you just reminded me something. I’m going to go back to here, and this is what happens. You can pull this back.

Sheryl: I will just say it because you are going to.

Jerry I.: No, I am going to write it down, so I do not forget it, okay. Because what I want to do is, Sheryl, do we want to go fishing? Fishing is where we are going onto indeed, and we are looking for candidates and have their resumes posted. And then they can; we can follow up with that.

Sheryl: Or I can go to them, as opposed to them coming to me.

That is what we call fishing for people.

Jerry I.: Right, so that is what we call fishing for people. And if you’re going to fish, you got to have the right bait when you go after it. So the bait comes back; remember that we did the videos here. We have all these different things where we’re going to place the bait. We got bait over here, so this is how the system works.

But going back to what we were just talking about, we’re going to take it that you’ve got a job that someone needs to do. You’ve got a chimney to re-lining for Mr. and Mrs. Smith. So, we are going to start out right here, and what we have is we have the Smith re-lining.

Sheryl: And you are right, you cannot read it.

Jerry I.: You can’t read it. So I put it under here, so I have the Smith re-line. Now, this would be a really great process for the person that sells the job to transfer the information to the next, the person that’s actually going to do the repairs.

So what are we going to do? Number one, we got to load the materials, right? So we got to make sure load and check our materials, make sure we have them all, right? Now step two, what we got to do is, we got to set up at the job, okay. We got a setup, and not only have we got to set up, but we also got to set up and meet the safety requirements to do the job safely.

Sheryl: Safety branches off.

Jerry I.: Okay, safety branches off.

Sheryl: The setup.

Jerry I.: Okay. So we come out here, and we have the word safety in here, okay. So again, safety comes into there. From that point, if you’re re-lining a chimney, what have we got to do? You’ve got to remove blue tiles. So we’re going to put remove tiles, okay.

You got to remove the tiles. The next thing you got to do is prepare your liner, okay? Prepare the liner. Now keep in mind if you’re saying this to someone and they’re watching you put this all together, you have given them an image to look at of what’s going on, okay. So from there, we got to prepare the lining. We got to drop the line, okay. Now drop it; this could include insulated line. Whatever we got to drop it, we got to connect it, okay. We got to connect it. We got to clean up the job site.

Sheryl: Most important part.

It is showtime. It is time to collect.

Jerry I.: No, it is not the most important. And then what do we do next? It’s showtime. It is time to collect. You see, this is all the process because the whole reason you are doing the job is coming to this day, right?

Sheryl: Then you start the wheel again; you must pay for the materials, the whole nine yards.

Jerry I.: Yes. So these are the ways we do it. And then there are other processes I’m going to show you here, okay. Again, with mind mapping, and again a system that we teach, okay.

Sheryl: Now on each of these, you are going to like we did we branched off from those, if you have somebody that is not totally knowledgeable in what you are getting ready to do, you can branch-off and like dropping the line, or you can get the steps of dropping the liner.

Jerry I.: Okay. Now I’m going to take you to a different thought of process here. We’re going to say that you’re looking at your business, and you’re studying your business from an aspect of lien, okay. And you are trying to cut mistakes.

Sheryl: Expand on the lien; a lot of people might not understand.

Lean is eradication of waste in the business.

Jerry I.: Lean is doing more with less. Lean is eradication of waste in the business. And this is something that every business owner needs to have. So if you actually study business waste, and you study what happens, we have something that’s called fumbles and bad handoffs. Embed this one in your brain because this is often what happens in the business, is we have a fumble, or we have a bad handoff. And what are we talking about here? It is an exchange of information. So, what you have got to do many times is understand where the fumbles occur.

This is the inbound call.

Where do the bad handoffs? You see, the way it starts is, and this is the way business runs, okay. We have it; okay, this is the way we’re going to flow our business. We’re starting right here, and this is where the customer contacts us. The customer contacts us for the services of the products that we sell, okay. So whenever they contact us, the information that they collect here has got to go to the technician. This is the inbound call.

So, in order not to have mistaken, the information that this one collected has got to be transpired to this one. The next thing is they’re going to load the materials up to go to the job. They’re going to load, prep the truck, get their paperwork; everything is here. They are headed to the job from this point. The next thing that happens is they arrive at the job site. When they arrive at the job site, they’ve got certain things that have to happen here.

If this and this and this have happened properly, then we’re going to have success at this point. Now when they’re at the job site, they’re going to collect more information and potentially make a sale. Because this person is also a technician and a salesperson. But he has another responsibility because I call it the bird dog, and what the bird dog is doing, the bird dog is collecting the information that is needed to do the job.

So we got the bird’s dog, he collects the information, goes to the next step here, which is selling it. Now someone has to order the materials at this point. Now I’m not writing in here as we go through brevity; if I was actually doing it, I would write in between each of these as we go. So now we’ve ordered the materials, the materials have got to come in.

They got to be loaded here. The next thing that happens is they’ve got to go back to the job site and be installed. And then the final part of it is when we have completed the job, and it is now showtime is over, and what are we aiming for? We’re aiming for collecting on the job. And often, what happens is we have fumbles of information in between the two points, okay.

The information gets fumbled.

The information gets fumbled. So this is also a process, and we go through this, and we actually teach in our coaching business and in our training. We teach what’s called a post-mortem inspection. And we actually have classes on our platform about this, of how to trace them, what went wrong. And where does post-mortem come from? Usually, you would think that there’s a homicide, that’s what the detective.

See, a lot of times, that’s what businesses have to do. They have got to have a waste detective that is going to trace down where did the fumble occur, okay. And this usually is going to result from, there’s three reasons why something went wrong. And this is what we’ve got to trace down. If you start doing and checking from where these fumbles occur, you’re going to find three answers for every bad fumble, for every bad handoff.

And they’re going to be the following three things. They are going to be the lack of a standard operating procedure, an SOP, an SOG, or whatever you’re going to call it. We don’t have an SOP that covers that process. Number two, what’s happened here is the SOP, the standard operating process is wrong or number, excuse me that was number two. Number three is someone did not follow the SOP, but it goes deeper than that.

Did they not follow the SOP because it was not properly written? Was it because they weren’t properly trained or whatever. Now at this point, I’d like to give you a gift. If you have joined us for this broadcast, this podcast. I have a book; it is called standardizing standard operating procedures. And what it is, it is an eight-step process of writing SOPs.

I am going to send you a free link to my book Standardizing Standard Operating Procedures.

And if you would like a free electronic copy of that book, all you must do is send a request to me via email to, and here is what I am going to do. I am going to send you a free link to my book Standardizing Standard Operating Procedures. Because here’s the key thing, and this is what we’re talking about here.

We talked about mind mapping; we talked about other things. But it all comes down to the preparation and writing of strategies in order to eradicate waste, fumbles, bad handoffs for your business.

And what we’d like to do is be able to assist you in eradicating these from your workforce, from your operations. In order to create a better flow to move forward. So Sheryl, do you think we’ve adequately covered mind dumping, whiteboarding mind mapping today?

What do you think? Is there anything that you would add to this process that could benefit the people that have given us the privilege of joining us today?

Sheryl: I think we did rather good. My main thing is just to try it sometime, sit down and do it. See how beneficial it is, number one to your mind and to your time frame. Yes, it takes some time to do this, okay. But if you follow this procedure, you get done. If you don’t, you get here, and you have to go back to here.

Or if you come on and you fumble here, you’ve got to go back. We backtrack so many times in our lives that if we can get it down on paper, where you can see it, where you can follow it. And where you don’t make the mistakes in the beginning. It saves so much time. A 30-minute time frame to do this can save you hours and hours of time.

Simply do a little Google search

Jerry I.: Right. So the key thing is here what I’m going to encourage you to do, is simply do a little Google search go to Google images, and research the word mind mapping. And when you research the term mind mapping, what’s going to happen is you’re going to find all kinds of different ways that people have done mind mapping.

Do you remember whenever we did the seminar, and some of the people, the artwork that they did, and how they drew it out, it’s like these branches run out? But this is also the way that you can design the entry of a new product and a new service into your business.

In ways, how are you going to take this new product, this new service? How are you going to take it to market? How are you going to market it? How are you going to produce it? How are you going to deliver it? How are you going to install it? And with mind mapping, it covers all those details, doesn’t it?

Sheryl: It does. The one thing I want to inject here when you go onto Google. They have so many apps and forms and all the other things that you can do it on. But for me, and I think so for Jerry, if you write it down, you will remember it, and you’ll dump a lot more physically if you hand print it. Then you will if you do it on the computer.

Jerry I.: It is a definite case. It’s just like if you’re going to take notes into a tablet versus writing the notes. Studies say that if you write it down, you have a 700 percent better chance of retaining that information simply from writing it down. 

That’s one of the principles of why you take notes of the seminar. It helps embed that information into your head, into your mind where you can remember and retain it, okay. So here’s the whole thing, we appreciate you. We appreciate you joining us today here and listening to us ramble and ramble and go on. But to be able to share our concepts, our ideas with you.

I tell you what, it is such an honor, it’s a pleasure, and it’s a privilege to be able to speak people around the world. We get a lot of great comments back. We downloaded a lot of people; people will participate in our podcast, our broadcast. They do it through our website; they do it through our YouTube channels; they do it through our social channels and other things. But that is one of the things we do here at CVC success group.

We try to provide you with ideas and concepts.

We try to provide you with ideas and concepts that are going to take you and your business to the next level. Because that’s what it’s all about. I want you to remember something. Your business exists for one reason, and the reason for that is to give you the financial means to do everything that you want to do in your life.

And Ronald Clark, I want to thank you, sir, for being here again. Excellent relationship with Ron and the chimney chat there on south shore, Massachusetts. So anyway, at this point, what is your name today?

Sheryl: Today, let us see, I think I will go with Sheryl.

Jerry I.: So, this is Sheryl Isenhour, my name is Jerry Isenhour, and our company is CVC Success Group. And what we’re all about is helping our clients climb that mountain, get through those obstacles, get over those walls that block their success of getting to where they want to be. And what is success? Success is what you determine is success for you.

One of the things that we never do is encourage people to build things that they don’t want to build. It’s all about building and scaling to the degree that you as an individual want to do. What’s going to benefit you? What’s going to benefit your family? Because those are the really important things in life. And what can you do to benefit mankind, it’s a really great thing, okay.

And then we have Facebook user come in, implementing controls are a way to enforce or ensure compliance into systems. You’re exactly right; you got to come up because this is one of those big things of management is something called accountability. So with that, we’re going to bid you farewell. We appreciate if you have joined us live.

Hey, give us the courtesy; share this out on your own social channel; it might benefit other people. Watch for us as we come back with more episodes of the chimney and fireplace success network in the future. Appreciate you being there today, and we’ll see you later on another broadcast here on our YouTube and our social networks. Talk later; you have a great weekend.